Arturo revolutionised the South Australian hair and beauty industry. He brought international styles to Adelaide for the first time. The 'Arturo Taverna' salon chain once had 30 salons across Adelaide with an equally as significant reputation.
His salons were renowned for their revolutionary products. Customers flocked to their local Arturo Taverna for the latest styling tools, hairpieces, wigs and hair care products.
Arturo travelled the world to bring high fashion beauty trends to Australia. He became a pioneer of the beauty industry, adapting to the hairstyles of the late '60s and early '70s. Artav is what it is today thanks to Arturo's undying passion for the hair and beauty industry.
We strive to keep his reputation alive under the Artav brand. We uphold his commitment to providing the highest quality products and service to clients and customers.
"You don't build a business. You build people and they build it."